John Jantch from Duct Tape Marketing is guest blogging over at HP’s Small business blog. He points to the unique and effective way that old fashioned hand-written notes convey a much more powerful message than simple email. We always read hand-addressed mail that arrives as opposed to windowed envelopes. So I’d have to agree this is a great way to go if you want to convey a strong message and get it read.
Additionally, here are his reasons:
* Stand out from the crowd (nobody does this anymore and that’s what makes it so powerful)
* Say, I care enough to take the time to do this
* Can’t help but write something that is personal in nature (computers stink at that)
* Make a connection with another form of communication (email, phone, web site, blog, note – you need them all)
* Have the ability to make the person who receives the note feel special (if you can’t figure out why that’s a good marketing thing, I can’t help you)
* Will begin to receive more referrals (your clients will tell people about your unique habit)
Link: Hand-Written Notes Have Become A Power Tool
Technorati Tags: notes, gtd, lifehacks
