I’m a fan of Mark Joyner (his Simpleology website is great) and bought this book and The Great Formula a few months ago.

The books are very entertaining and the concepts are spot-on! Mark’s style seems to be creating a book that is 1/4 to 1/3 new idea and 2/3 to 3/4 examples of the concept in action. (This is particularly true of The Great Formula.) He asks a bunch of people to relate how the concept plays out in their business.

For folks who learn by example, this is a wealth of insightful information. For folks more tuned to checklists and textbooks it may come off feeling padded. Your temperament will make a big difference to your experience with the book.

I consider The Irresistible Offer to be a very worthwhile purchase. I just need to spend more time ‘unpacking’ the concepts as they apply to my work specifically.

Andrew Seltz
The Go-To Guy!
http://www.AndrewSeltz.com